Resi Capital
$125,000 and 4000+ leads for a Top 10 developer in Poland
Resi Capital is a Polish residential real estate developer operating in the new-build segment, with more than 3,950 apartments across Warsaw, Wrocław, Katowice, Łódź, Kraków, and Bielsko-Biała.
The company builds both compact studios and apartments for younger buyers, as well as spacious investment-grade apartments — designed for rental income and capital growth.
The brand’s core positioning is quality, sustainability, and full-scale infrastructure inside its residential developments (shops, restaurants, leisure areas).
When we started working with Resi Capital, the task was clear: to generate a stable flow of leads for new-build projects across Poland. A major developer. Multiple cities. Thousands of apartments on the market.
We launched Meta Ads — and everything worked. Leads were coming in. Volume was growing. But then the market changed. In Poland, a law was introduced that made it mandatory to show exact prices in ads and on the website. You could no longer “hook people first — then explain and justify the price later.”
👉 Conversion started to drop. Funnels that used to perform stopped working. And we had two options: try to fix the old system or rebuild everything around the new conditions. We chose the second one. Instead of sending people to the website, we moved to lead forms inside Meta.
We simplified the path: fewer steps, no traffic loss on the website, faster decision-making.
At the same time, we built the whole system around it: automatic lead transfer into the CRM, campaign split by cities and projects, and ongoing creative testing (150+). It was not just advertising — it was a full lead generation system.
What this delivered:
Conclusion
But the main result was not the leads. During the process, we helped the client build their own Meta Ads team: set up the infrastructure, built the workflows, and helped with hiring.
What does this show? This is not a case about cheap leads. It is a case about adaptation. What worked yesterday can break today, simple solutions often work better than complex ones, and the system matters more than a single funnel.
Sometimes growth is not about “spending more.” Sometimes it is about rebuilding everything from 0.