Siiami
We were generating $3 leads… and it became a problem
Generate leads for legal and accounting services in Poland.
We launched Meta Ads — and results came fast: A steady flow of leads under $3. Relevant audience. Real demand. But then something became obvious: Cheap leads don't automatically become clients. Most leads were qualified. People were genuinely interested. But:
— they compared multiple providers
— they didn't decide immediately
— some came back later, others chose competitors
Which is completely normal in this space. 👉 In these markets, one touchpoint is rarely enough. So instead of changing the traffic, we focused on improving the journey.
We introduced a quiz funnel. Not just a form — a structured path:
— segmentation by use case (JDG / company setup / legalization)
— short video explanations inside the flow
— qualifying questions
— warming up the lead before submission
👉 By the time users submitted a request, they clearly understood what they needed.
What changed:
✔️ more intentional inquiries
✔️ fewer "just comparing" leads
✔️ clearer conversations with prospects
✔️ stronger focus on high-intent users
Yes — CPL increased.
But: the quality of interaction improved.
📊 Key points:
What this shows
Conclusion
Sometimes growth doesn't come from more leads.
It comes from working better with the ones you already have.